Inaxxs Music Business Conference with Founder Andre Mullen by Roger Maloney


Welcome to Ufront Media Insights;

Today, I had the opportunity to interview the founder of the Inaxxs Music Business Conference which is happening in New York City on July 24th and July 25th.   The Inaxxs Music Business Conference (IMBC) is dedicated to instructing Christian music professionals, artists, and supporters of Christian music on vital and essential business keys and principles so they can create a sustainable business within the industry. So enjoy this one on one interview with the Founder of the Inaxxs Music Business Conference Mr.Andre Mullen.


Roger- What inspired you to create the Inaxxs Music Business Conference?

Andre– The Inaxxs Music Business Conference came after two conversations I had with my Pastor who knew my desire for artists to be empowered through knowledge. He encouraged me on two separate occasions to put the conference together and it wasn’t until the second time that he said it that I actually said that I would consider it.  Then, a few weeks later, my business partner, Manuel, who lives in Miami, and I were talking about some of the issues we see in the music industry – the Christian side in particular. Some of our observations were funny and as we’re both laughing, I unknowingly said, “You know, that’s why there should be a conference on the business so that we don’t laugh at things like this.” Manuel agreed and I just surrendered to the thought. LOL!


Roger-  Who are some of the guest speakers that will be there and why did you choose them?
Andre- Well, when we started talking about the conference, I was really serious about making sure that it wasn’t like any other conference. We wanted speakers that could and would inspire the attendees. Our keynote speaker,  Andre Taylor, is a business coach, author, and reknown speaker at many Fortune 500 events. Ariel Hyatt is a social media strategist who has worked with independent artists for more than 2 decades and runs Cyber PR. We have Derek Webb, co-founder and president of NoiseTrade, the site that boasts hundreds of thousands of artists that distribute their music for free in exchange for fan data. Film producer and founder of New York’s Ocktober Film Fest Emelyn Stuart will also be speaking. We also have Emmy award winning composer Michael Whalen and entertainment attorney Joyce Dollinger. All of these people were picked because we have heard them speak and/or they have compelling stories/testimonies that will inspire and activate attendees.


Roger- Tell me about your background within the entertainment business?

Andre- I have been involved in the music industry – both mainstream and Christian – for close to 15 years and 8 years in brand development and product placement via a media company that I co-founded with my business partner Manuel called FNF Media Group. With FNF Media Group, we had interests in radio, internet, and television. We left the business for a year while Manuel received a kidney transplant and needed to recover, only to discontinue the brand and create The Inaxxs Group. The Inaxxs Group really speaks to our talents as brand developers.

Roger- Why do you think Christian artists need a conference like this in NYC?

Andre– Simply put, any artist that is involved in the music industry should be knowledgeable about the workings of the industry. Unfortunately, too many artists want to be part of the industry without knowing anything about it. How many horror stories have we heard – and still hear – about artists getting ripped off because of bum contracts? In the Christian industry it’s no different. People may not be intentionally ripping them off, but ignorance, miscommunication, and impatience often lead to people being hurt in the end.
In addition, I feel the Christian artist community here in NYC is VERY SCATTERED. It’s sad because there are a lot of great and talented artists out here that I know who’s hearts are for drawing people to the powerful message of The Gospel of Jesus Christ, The Gospel of Grace. There are a lot of hurting people who need to hear what God has put on the heart of these artists and the words that are in their mouths. I want this conference to be the catalyst that will bridge the gaps and bring unity so that we can learn and teach each other.

Roger- What makes this conference so different in your opinion?

Andre- There are a couple of things that makes this conference so different. For starters, it is not a Christian conference. There won’t be a pastor delivering a word, no offering taking up – nothing to make people feel like they have come to a church service. This is a music business conference to teach the Christian music industry. We in the industry don’t have all the answers and who better than those who have some that we obviously don’t have?

Second, this conference is a music business conference. We’re not discussing Christian leadership, discipleship, or responsibility. These are good and their are conferences that do address these. However, we wanted a conference that was going to instruct within the scope of business – an area that many Christian artists are not versed in again because of ignorance or just not wanting to know because it’s intimidating. We wanted to create an environment that that wasn’t the case.

Roger-  Thank you Andre and for more information about the Inaxxs Music Conference go to and on Facebook go to

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One on One with Lateef Sarnor Founder/CEO of Kollide TV by Roger Maloney

Lateef Sarnor pic
Welcome to Ufront Media Insights;   
Today I had the pleasure of interviewing Mr. Lateef Sarnor the Founder and CEO of KollideTV. Lateef is a creative marketing professional with over 20 years of experience at high-profile media and entertainment companies, including AOL, BET, Black Enterprise, and Def Jam Records. During his career he has overseen sales strategy and marketing initiatives working with brands such as Coca-Cola, Ford, P&G, Diageo and Toyota. He is both knowledgeable and passionate about reaching multicultural audiences, including African-American, Hispanic and LGBT audiences across the digital landscape. He also happens to be a pop culture junkie. So  enjoy  my interview with Mr. Lateef Sarnor.
RogerHow did you get your start in the media business?
Lateef– I started out working in Legal Affairs at Def Jam records. After a short stint as a paralegal at a large law firm, I realized that I didn’t want to be a lawyer. So I wrote a letter to Lyor Cohen, then President of Def Jam Records, about my passion for music and interest in working in marketing. They offered me a job.
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Roger -What inspired you to start KollideTV ?
Lateef– While I was at AOL, I was on a panel at Sundance talking about digital distribution. Every content creator in the room had one question, “how do I make money”? Many of them were on YouTube and even had strong viewerships numbers, but they weren’t monetizing their content. I realized there was a big opportunity to create platform that curated the best content that was being created in the digital space and because of my advertising relationships, monetize them more effectively than what they were doing.
Roger -What types channels or shows currently are on the platform?
Lateef– We cover all types of content from scripted series to documentaries. We focus on shows that have strong characters or personalities with a particular point of view.
Roger- How do you monetize the platform?
Lateef– We currently use advertising model to support the site. however, we are in the process of launching a subscription service similar to Netflix and Hulu.  We believe that there is an audience hungry for content that is reflective of their lives and experiences. We’ve held several focus groups and it is clear that today’s audience is willing to pay a small premium to get quality content that is selected for them and delivered to the device of their choice for them to watch when they want.
Roger- What types if programs or content are you looking for currently?
Lateef– We are always interested in “good” content. That means, strong writing, developed characters and it looks good. Ideally, we are interested in acquiring finished (or nearly finished) projects, but we are having discussions with several content producers about concepts they have that we believe have the potential to capture large audiences.
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Roger -What are the future plans for KollideTV?
Lateef- World domination! We want to be the go to network for creatives who want to tell interesting stories that don’t get told often or don’t have a home on traditional network TV. We want to be the place that viewers turn to every night find something different and engaging to watch. To that end, we are planning to ramp up our content production. We want to fund the next wave of stories and storytellers. The types of people that won’t find a home on network TV. We are also planning to host a crowd fund campaign where we will empower the audience to help select which shows get made. Finally we are planning a marketing campaign that will help build awareness of what we are doing. We want everyone to know about KollideTV.
Roger- For more information about KollideTV please go to
Thank you and look out for more news and one on one interviews on UFRONT MEDIA INSIGHTS.
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