Good For You Bruce Jenner!! Good for You!!

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Welcome to Ufront Media Insights;

Hi I am Lisa Durden and for weeks and weeks and weeks, ABC had been teasing the 20/20 exclusive interview of Bruce Jenner with Diane Sawyer. The build up was juicy!! And for those who know me know, I’m addicted to television so I MUST tune in!! Specials like this are must see TV, so I literally schedule them in my calendar because I don’t want to make a mistake and miss it. I was ret ta go!! I was set ta go!! And bam!! Murphy’s law hit!! I had to work that night!! Yes, Friday, April 24, 2015, the same night as the premiere of the 20/20 exclusive interview of Bruce Jenner with Diane Sawyer. DISASTER!! When I found that out I screamed Nooooooowah!! I was so distraught, earlier that day, I wrote a plea on Facebook that went something like this, “OMG!! I’m gonna miss the #BruceJennerABC Exclusive #DianeSawyer interview tonight at 9pm on #ABC. DISASTER!! I won’t be home in time to see it; I’ll be moderating a film panel. Heeeeeelp!! What to do!!?? What to do!!?? What to do!!??? Can you Millennials tell me where else I can see this??? Hulu?? Netflix?? Where!!?? Where!!?? Wheeeeeere!!?? Y’all know I’m addicted to television and I MUST see this #BruceJenner interview TONIGHT or I’ll die!!! Ok, I’m being dramatic. LOL. No, I won’t die but I need my fix!! I’m jonsing!!” LOL. A lot of people responded with suggestions but it turns out that none of them advised me on how to watch the interview on Friday. So I was forced to watch it on Hulu the next day. I wasn’t happy about it because I love to tweet during the show as I watch, but oh well, I had to get over myself. LOL.

https://www.youtube.com/watch?v=xjbymuE5N3M

The interview was two hours of pure perfection!! Diane Sawyer asked the tough questions and Bruce Jenner answered them succinctly with a smooth, smile!! I really enjoyed their exchange. It was very comfortable and familiar. There was no pretense or pomp and circumstance. Bruce had a glow about him! Bruce appeared very self-assured! I really got the feeling that he was happy to finally be free!! I’m buggin that a lot of people are asking, why now?? I say, about time!! People need to understand something, Bruce Jenner is 65 years old and men in his time COULD NOT have entertained the thought of publically transitioning to a woman because our culture wasn’t ready yet!!” Hell, we’re not ready now!! Yes, there were a couple of mavericks who did it. But to get sexual reassignment surgery back then was not only barbaric, it would have also been professional suicide for Bruce; especially because he was ‘The World’s Greatest Athlete!!’ His face was on the cover of Wheaties boxes!! Let’s face it, people expected him to be a “man!!” Whatever the hell that means!! Sexual reassignment surgery?? NOPE!! IT WASN’T HAPPENING!!

I more than understand why Bruce Jenner lived a double life as a man when his soul, heart and mind was a woman. I totally get it!! What made me sad was that he struggled with this since he was a little boy. Over the years he’s been sneaking on women’s clothing to feel normal!! To feel happy!! Even if for a brief moment. He even stopped and started hormone therapy intermittently over the years but abandoned the process because he felt very conflicted and guilty as he looked into his young children’s eyes. He just didn’t want to take them though that kind of pain. That’s admirable! Now his kids are grown and Bruce is ‘doing him!!’ YAAASSS!! And I’m loving it!!

Most of his 10 children are supportive of his transition. Four of his biological kids spoke to Diane Sawyer and they all were relieved to FINALLY know why their dad had been acting strangely over the years. One of his sons shared a recollection from his childhood where he was so afraid of his dad turning into a woman that he began crying about it. Although his two biological daughters, Kendall and Kylie, didn’t make an appearance they did send a statement professing their love and support for their dad. He said that #KimKardashian even gave him style tips. LOL. WOW, having that kind of unconditional love is essential and rare!! AWESOME!! However, Bruce did share that Khloe is having the hardest time with it. That’s understandable as well. It’s great that Bruce isn’t tripping about it. She will come around organically and when that time comes, he said he will be ready to have that conversation with her.

https://www.youtube.com/watch?v=B5I5HhLSTaE

There was no stone unturned in this interview. Bruce even explained how sexual orientation and gender identity are not the same things. I get that but I must admit, I still wanted to know, once she completes her sexual reassignment surgery, who she will date; a woman or a man??  It’s was a bit disappointing that Bruce didn’t share what her name will be once her process is complete. So for now I will continue to call her Bruce. But the next time we see her, she will emerge as a woman; wearing her cute, little black dress!! Her last words were, “I’m saying goodbye to peoples perceptions of me. This is not me!!” To that I say, Good For You Bruce Jenner!! Good for You!!

As many of you may or may not know, I’m the host of my self-titled talk show called The Lisa Durden Show where I discuss pop culture, politics and social issues. And watching the Bruce Jenner interview reminded me of an episode I did called, “Who’s Killing The LGBTQ Community.” Where I invited a panel of young people on to talk about their struggles with gender identity and the dangers they face living in a heterosexual world. It was eye opening!! So I’ve provided the link to the entire one-hour show for y’all to watch because it’s very apropos.

https://www.youtube.com/watch?v=RkH0Qz_Idks

Welp, “You have entered MY WORLD!! Where I tell it MY WAY!!”

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Johanna Tolentino’s Big Break in the upcoming film CREED by R.S. Maloney

johanna4

Welcome to Ufront Media Insights;

Today, I had the pleasure of interviewing Johanna Tolentino who is a actress, director and producer about her new role in the upcoming film CREED by the one and only Sylvester Stallone.   Johanna Tolentino got her first big break at the age of 16 on the feature film “Lean On Me” with Morgan Freeman.  After being bitten by the acting bug, she went full fledge into her acting career and booked roles on off-off broadway in New York with the Puerto Rican Traveling Theater.  She then started booking roles in regional theaters around the country including in Atlanta and Philadelphia.  She did a number of industrial films and regional commercials in Atlanta and Philadelphia.  She has also booked roles on various web series, including the web series “Which Way“.  Recently, she appeared as Rosa in The Buddy Holly Story at the Walnut Street Theater, a nurse on the NBC show Do No Harm, and was cast in the short films, “Taking East New York” and “El Pasaje, as well as features “Keep in Touch” and Sylvester Stallone’s upcoming Rocky sequel, “Creed”. Currently she is the creator, producer and star of the web series “Whatever It Takes”.

Sylvester-Stallone-creed

Roger- Tell me about your role in the upcoming new movie CREED by Sylvester Stallone?

Johanna–  I booked the role of Alexis the lady cop. My character is a no nonsense, tough and just tired of the same old, stuff. She definitely has that annoyed personality. Lol!

Roger -Who directed the film and what is this film about? 

Johanna– It was written and directed by Ryan Coogler (Fruitvale Station), the film is focused on Adonis Creed (Michael B. Jordan), the son (not grandson, as previously reported) of Rocky’s former rival-turned-friend Apollo Creed, and his pursuit of finding glory in the boxing ring. Sylvester Stallone will be reprising his famous Rocky Balboa role, and will serve as Adonis’ trainer.

Roger – What was your process for preparing for your role in this Film?

Johanna–  My process was to look at as many TV cop shows like Law & OrderNCISBLUE BLOODS. I also asked friends that are police officers how they would handle different situations in the work force.

Roger- How many times did you audition for role?  What was it like on set of creed what was the behind the set of the film?

Johanna– I auditioned for the role once. I heard I booked from my agent about 3 months later. I had a wonderful time on set.  Everyone from the PA’s, hair and make up crew to craft services where so nice and welcoming. I am in a scene with Michael B Jordan and he was so down to earth and what a talented and gifted actor.  Ryan Coogler is one of the best directors I have worked  with.  He is a genius and an actors director. I also had the pleasure to be on set the last day Sylvester Stallone was on. To sit and watch such an iconic actor work. For me it was like being in a masters acting class. class. I just  feel truly blessed to have been a part of such a amazing film. CREED!  I would also thank my beautiful family that gave me the support to get this far and my agent Cassia Valuikas From Plaza 7 Talent in PA.

Roger– Thank you and to find out more information about Johanna Tolentino go to her website at http://www.joyasmedia.com/

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Allison Arden VP President, Publisher of Advertising Age with Roger Maloney

Allison Headshot

Welcome to Ufront Media Insights;

Today, I had the pleasure of interviewing Allison Arden the VP President & Publisher of Advertising Age.

Ms. Allison Arden serves as Vice President Publisher of Advertising Age.    Ms. Arden has been Publisher of Advertising Age of Crain Communications, Inc. since December 2007 and serves as its Vice President. Ms. Arden oversees all operations for Advertising Age and Creativity magazines in print, online and at events domestically and internationally.

She served as an Associate Publisher of Advertising Age and Creativity, a subsidiary of The Ad Age Group since February 2007. She directed all sales and marketing efforts for Advertising Age, Creativity and all their ancillary properties. Ms. Arden served as General Manager of Interactive and Custom Programs for The Ad Age Group since April 2004, where she helped drive the evolution of The Ad Age Group’s digital product line, including the new Advertising Age online AdCritic.com, Madison + Vine, Ad Age China, and e-newsletters like MediaWorks and Ad Age Digital. Ms. Arden oversaw The Ad Age Group’s Custom Programs division, producing such products as iIntelligence, the annual Cable Guide and NY AMA Effie Awards Journal. Ms. Arden first joined The Ad Age Group in 1996 as a Sales Representative. Since joining The Ad Age Group, she served as National Sales Manager of Creativity, Advertising Director of Advertising Age, and Director of Business Development. Ms. Arden was responsible for developing and launching such new products as the Advertising Age Fact Pack, the annual Magazine Guide and AdAge.com’s Marketing Intelligence Center. Prior to Crain Communications, Ms. Arden served on several publications at Miller Freeman Inc., where she served on Cadence Magazine and launched 3D Design Magazine and its website as National Sales Manager since 1994. She serves as a Member of Advisory Board at Ad:tech Expositions Llc. Ms. Arden is a graduate of the University of Maryland College of Journalism. So enjoy my interview with Allison Arden on Ufront Media Insights.

Roger- How did you get your start in the advertising/publishing business which led you to Advertising Age?

Allison– I had no idea what I wanted to do when I went to college and I needed to declare a major. My mom pointed out to me that I loved magazine advertising.   I used to hang it on my walls as art when I was in college and at camp. I didn’t know I could make a career out of it. Once I found my way to Advertising Age it was the perfect blend for me, a great magazine all about a subject that I adored. Since coming to Ad Age, I’ve had eight different roles, always getting to be apart of the new areas we were looking to build.  Ultimately taking this brand into so many different areas has been a gratifying experience.

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Roger- Can you talk about some of the things or ideas that allow Advertising Age to grow as a brand?

Allison– Advertising Age, at its core, helps people gets smarter about the ever-changing business of marketing and media, rather than being about any specific platform. Once we embraced that idea, it allowed us to really evolve the brand in so many different ways.  We have done that through the website and our conferences, video, research and much more.  The more we explore the different ways we can be packaging the content and using our expertise to help people get smarter, the more confident we become about the work we are doing.

We recently launched our membership program and what the membership program allows us to do is serve people up content that is specific to their needs on an ongoing basis.   We’re building a product called LOOKBOOK.  The market is so overwhelming and there are so many different areas that people need to get their arms around and so many companies in each of those areas. We created LOOK BOOK as a way of helping people understand the ecosystem and assess all the different partners they could be working with as they charter new areas. And we keep making the products we have better.  Next month we’re relaunching Ad Age’s DataCenter.  It’s been a great resource that was originally digitized versions of print first charts, but now it will be so much easier to navigate with data visualization tools to make the data easier to understand.  We’re constantly looking for ways to leverage our brand to serve the community while also growing our business.

The Book of Doing

The Book of Doing

Roger- What was your inspiration for writing your Book “The Book of Doing”?

Allison The Book of Doing was born out of my own exploration of my passion and what made me happy. We talk about purpose and passion but when you ask someone what they love to do often times they don’t have an answer.    I spent the better part of a year exploring that for myself and exploring the world as if it was my favorite arts and craft project, my favorite activity when I was young.  I did this without fear or expectation, just for exploration, learning and fun.  It led me to begin questioning which of my responsibilities I was doing out of obligation and which I did because I truly enjoyed them.  I started to test things that I have never tested before and found that some things that I thought were impossible were actually quite possible if I simply tried them or attempted a different approach.

I didn’t set out to write a book, but ultimately this act of exploring the world and myself in a new way led me to writing a book and the book led me to an agent and to various publishing companies. There were a bunch of rejections but it also led me to one publisher at Penguin Books who was excited about my message and from there The Book Of Doing was born.  The book is filled with different activities that helped me and others find my way to my own happiness, my creativity and a greater sense of my own purpose. I hope people take it as a way to explore their own lives and find their own joy which in turn will help them to spread joy to others.

Roger- What are some of the brands you think are doing it right?

Allison- Apple is the easy answer, constantly developing new, beautifully designed products that we don’t realize we need and then suddenly can’t live without.  Lady Gaga has done a nice job as a brand, always changing her look and pushing the boundaries, while also using her platform to help young girls build self esteem.   Amazon has done an excellent job of making themselves a daily habit with the Prime membership, and Starbucks has done a phenomenal job of diversifying their product offering, globalizing their brand and creating brand loyalists (I am one!).  They are a great comeback story considering where they were about five short years ago. I was also personally delighted over the holidays by the Salvation Army, bell-ringers were dancing and having fun in a way that was a departure from their traditional brand image.  It made people smile and get attention at a time when so many organizations are fund raising.

Roger- What advice do you have for women who want to work in the advertising field?

Allison– For women trying to get into this business or any business, I definitely encourage you to take chances, be prepared to work hard, explore your creativity and be yourself because we all have something we bring to the table.  I recently saw the movie Cinderella with my children and Cinderella’s mother told her to always be kind and have courage.  This is a simple, but guiding principle.  Eleanor Roosevelt said, “Do something everyday that scares you”.  I find when I’m following this advice I’m pushing myself to be better and grow, and while that can be uncomfortable, it is necessary to breakthrough my own barriers of how far I can go.  We often hold ourselves back more than anyone else.  Success doesn’t happen without perseverance.

Roger – Who are some of the leaders that you admire?

Allison– The historical leaders that inspire me are figures like Winston Churchill, a brilliant and amazing leader who did so much good for so many.  I also love that he took naps, scheduling them into his day and he used painting as a way to de-stress himself.  Especially today, we can learn so much from that.

Eleanor Roosevelt who was born into a life a privilege and had her own struggles but took her position in this world to do good for others.  She always encouraged people to step out of their comfort zone and give their greatest gifts to the world.

I am also fascinated by Albert Einstein. He seems to have had a great appreciation for the importance of both scientists and artists and the idea that you could be both.  If there was one person I would like to sit next to at a dinner party, I think he’d be at the top of my list.

The leaders I admire most today are the ones that understand their responsibility to both run and grow a business, but also take care of the people within that business.  This will become even more important as technology continually inserts itself into our lives leaving less time for people to step away, decompress and restore themselves for their own well being and to reenergize themselves to bring their best to their work and everyone around them. This will be key to leadership as we move forward.

Roger Maloney- Thank you for the interview. If you want the latest news in advertising and marketing news please go to www.adage.com, and if you want to read  and buy The Book of Doing you can find it on Amazon.com just click on the link below to purchase:

http://www.amazon.com/Book-Doing-Everyday-Activities-Creativity/dp/0399537341/ref=sr_1_1?ie=UTF8&qid=1428342561&sr=8-1&keywords=book+of+doing

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Karrueche Tran Shoulda RAN!!…From Chris Brown by Lisa Durden

Roger Maloney

Welcome to Ufront Media Insights;

Hello Everybody I am Lisa Durden  and when I heard about the Iyanla Vanzant Exclusive with Karreuche Tran, my first thought was, Karrueche Tran Shoulda RAN!!…from Chris Brown. She KNEW that two years prior to dating him, he beat the crap out of Rihanna, and a bell didn’t go off in her head!!?? Why!!?? She didn’t see the beat down as a red flag!!?? Why!!?? Did she think he was gonna some how treat her better than he treated #Rihanna!!?? Why!!?? Did she think he had changed!!?? Why!!?? Did she think that he was some how a nicer guy!!?? Why!!?? Did she think that he was miraculously more respectful of women!!?? Why!!?? She was shocked when his sloppy, nasty, dirty, a_s, screwed around on her with Rihanna and various other women!! Why!!?? Did she think he was capable of loving anybody other than himself!!?? Why!!?? She was surprised when that narcissistic ‘motherclucker’ fathered a child, right under her nose and somehow forgot to tell her!!?? Why!!?? What kind of negative attention was this young lady looking for!!?? I mean the questions that were rolling around in my head were endless!! So I was glad that #KarruecheTran, sat down with my girl #IyanlaVanzant for an emotional heart-to-heart #OWN primetime television event, 8pm, Saturday, March 28, 2015. For the first time, Karrueche shared her deeply personal story and her recent high-profile breakup with the singer and baby daddy, #ChrisBrown. When I tell you this was must see TV, if you missed it, I hope you DVR’ed it!!!

Iyanla Exclusive: Karrueche Tran!!

https://www.youtube.com/watch?v=T3OZPqVwoUE

Iyanla Vanzant was on #Fiyaaaah in this interview!! She went in on Karrueche in true “go hard or go home” fashion. Of course not in a mean way; in the Iyanla Vanzant ‘dear heart, lay in my bosom,’ kind of way!! LOL. For those of you who watch #IyanlaFixMyLife, y’all know EXACTLY what I’m talking about!!  However, surprisingly, Karrueche didn’t flinch!! She was tough!! She answered all of the questions very openly and honestly. I was all in!! I didn’t move away from my television to pee, to eat or to drink!! Missing one minute, would be missing a whole lot!!

The Classic Relationship Mistakes karrueche tran made;

https://www.youtube.com/watch?v=DvUkCx1UUgQ

I thought it was very eye opening how clueless Karrueche was when Iyanla challenged her about all of the classic relationship mistakes that she made. She sounded as young and dumb as she is!! Making real naïve statements like, “I wanted to love him because that’s what he needs. After four years, I know what he needs.” WOW!! #DISASTER!! Poor little ‘womanchild!!’ This little 5 year old girl (a person between the ages 18-25) doesn’t realize that Chris Brown didn’t need her love!! He needed a doormat!! She was it and he enjoyed walking all over her! Hey maybe I’m wrong!! Maybe he did love her. Who knows!! But the question I would pose to her is, “DO YOU LOVE YOU!!??” Cause that’s all that matters!! The coupe de grace was when she said Chris Brown needed church and yoga. Church and yoga?? That statement made my #BrainBleed so badly I started yelling at the television like she could hear me, “Karrueche Tran, girl, Chris Brown doesn’t need church and yoga!! HE NEEDS TO LIE ON SEVERAL COUCHES!!!” OMG!! Is it me??

Karrueche Tran on her love triangle with Chris Brown:

https://www.youtube.com/watch?v=oPJDM-5fc8o

To make matters worse, Karrueche Tran KNEW that Chris Brown backtracked to Rihanna for a New York minute, but she thought it was a ‘friend thing??’ Really?? She didn’t want to believe that they “getting it in,” because she loved him and he has a sweet side?? Serial killers all have a sweet, loving side, but it doesn’t mean you date them!! LOL. #IJS. Ok, somebody please tell me what that is?? Who thinks that!!?? Do you know?? Cause I sure as hell don’t!! A blind person could see that Chis Brown was having sex with his ex!!  Karrueche even went as far as saying that the affair with the random chick and the baby was a mistake. Karrueche, if you are reading this blog post I want to ask you, “are you a bimbo!!??” Chis Brown creeping on you and making babies, ain’t a mistake!! That’s just some ole sloppy, nasty, disrespectful behavior!! THAT’S IT AND THAT’S ALL!! They even discussed the fact that she thought #ChrisBrown would change!!?? Wake up little girl!! Folks don’t change unless it benefits them!! In my Tamar Braxton voice, #GetchaLife!! Well, at least #karruechetran had the good sense NOT to take it out on the baby momma, like most women do!! That was refreshing to learn.

Wait, Karrueche, did I hear you correctly?? You wanna get married!!?? Karrueche, Karrueche, Karrueche, NOOOO little girl!! NOOOOO!! You don’t need to be thinking about marriage right now!! YOU ARE A FIVE YEAR OLD!! When I heard her say that I wondered, “where the hell are #karruechetran‘s parents?? Was she raised??” Turns out that #karruechetran‘s father was MIA (missing in action) most of her life. I had guessed that!! That’s why she’s hungry for male attention!!  Sounds like she’s looking for a man, any man; to love her. SAD!!

What Karrueche Tran Learned About Oversharing on Social Media

While I do think that Karrueche Tran is a #DISASTER, she did walk away with some valuable life lessons. She now knows that putting her business on social media was a bad move!! Ya think!! Why a grown a_s woman didn’t know that, is beyond me!! As the old saying goes, “a mind is a terrible thing to waste!!” Going forward, #karruechetran has committed to focusing on her career. YES!! Good answer!! That was music to my ears!!  Cause as #ChisRock said, “penis is a bad investment!!” #LMFBAO!! She is very beautiful and seems like a sweet young lady. I’d love to see her act and model. The good news is, she’s young and has time to get it together. Hope she stays on her grind!!

Welp, those were some of my highlights about the #iyanlafixmylife exclusive with Karreuche Tran on #own. If you missed it, no worries, you’ll catch it. It’s cable; shows rerun to death!!  LOL.

Thank you

Lisa Durden

Image/s via OWN

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