Welcome to UFRONT MEDIA INSIGHTS;
Today, I had the opportunity to interview Mr. Trace Cohen who is a serial entrepreneur in NYC and is the President and Co-Founder of Launch.it, a new self-publishing platform for PR professionals, agencies and brands to launch and socialize everything new.
Prior to that Trace was an SVP at iFluencePR where he “created understanding for a complex world.” He specializes in strategic PR for tech companies looking to develop their communications, branding and outreach strategies to connect with their communities and costumers with transparency.
Trace is a graduate of the Martin J. Whitman School of Management at Syracuse University with a double major in Entrepreneurship and Marketing. He is one of the original Co-Founders and former CMO of Brand-Yourself.com, which helped students and young professionals manage their reputation and personal brands online.
So enjoy my brief interview with Mr. Trace Cohen co-founder of Launch.it
Trace– It was a combination of my digital skills combined with my fathers (Brain Cohen)PR prowess that inspired us to build and launch the company. There hasn’t been much change from a technical standpoint in the PR industry and we had the BIG IDEA that there should be a home for everything new, which is what Launch.it is building. I started my first company in college called Brandyourself.com, which helped students with online reputation management, SEO and social media.
Roger- How does the platform work?
Trace– Launch.it is a free self-publishing news platform for PR professionals, agencies and brands to launch and socialize everything new. Our goal is to be the most comprehensive direct-to-customer source for the timeliest news of all new products, services and ideas to make sure that they can be found, discovered and shared.
Roger- What types of conferences or events have partnered with Launch it?
Trace– We are currently work with shows across a wide variety of industries – there really is a show for everything! We currently y work with CES (Tech), CONEXPO-CON/AGG (Construction), the Sweets and Snacks Expo (Candy) and many more.
Roger – How does the Launch it platform incorporate social media platforms to create a buzz for conferences you partner with?
Trace- By getting news online digitally and out of emails (text, docs and PDF) or off of paper, it allows our readers the ability to search, scroll and find exactly what they want. You can tweet an email or piece of paper, so by getting all the news online digitally it creates the opportunity for everyone at the show, media, exhibitors and attendees to share it with their networks.
Roger- What does the future hold for Launch it?
Trace- The future is looking bright as we continue to partner with more shows organizers and associations who are really beginning to embrace digital and see the return on it. We are currently working on a few new pieces of functionality and partnerships that will really take our platform to the next level that we will announce soon.
Roger- Thank you Trace and Stay tuned for more One on One interviews on Ufront Media Insights.