ONE ON ONE WITH TV Producer, Writer and Pastor Mr. KEVIN E TAYLOR with Roger Maloney

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Welcome to UFRONT MEDIA INSIGHTS;

Today I wanted to focus on individuals in the media that are  Creating History Now and one of those individuals is Mr. Kevin E Taylor.

Kevin E. Taylor makes multi-tasking sound easy.  He’s a pastor (9 years in January 2010), a writer and producer for television (12 years in television and more than 15 years running TM3-his own video production company), an author UNCLUTTER, a “help-yourself” book he published in 2003 after leaving BET to pastor full-time; JADED, a novel released in 2006, which was Top 10 on several Amazon charts and 2 books —IT’S TIME FOR SOME ACTION and BECAUSE HE LIVES, a lecturer/empowerment speaker, who has spoken at colleges, universities and community groups for the last 20 years, and he has also been conducting a series of workshops on everything from pitching a TV show idea to uncluttering your life.

“It seems like I’m a multi-tasker who’s got too much on his hands, but I’m successful at it because I don’t try to do it all at one time.   I know how to focus on each task at hand.   My task is to greet each person that attends a seminar or a service to reach for their greatest potential.”   This new venture will guide its members through procrastination to perseverance and directly into producing a final product. With the tagline:    Those words came in handy when Taylor applied for college and his English essay is what got in him into several schools. Those words helped the English student, who also studied primarily in Accounting and Spanish.

Those words helped when he transitioned from a safe municipal position as a Budget Analyst to Black Entertainment Television (BET) and soon became a producer, where he interviewed such icons as Maxwell, Tina Turner, Stevie Wonder, Luther Vandross, Sade, Diana Ross, Lenny Kravitz, Patti Labelle and later her reunited group Labelle and his personal favorite Natalie Cole, with whom Taylor developed a personal relationship and later did research for and wrote the discography to her 2000 “Angel On My Shoulder” autobiography, which later became an award-winning NBC made-for-TV movie.

During his tenure at BET, Kevin created such shows as ACCESS GRANTED, TESTIMONY, LYRICALLY SPEAKING and NOTARIZED, which gave the network its highest day-ratings in its history in 1999 and where he won a Gold World Medal for International Programming for a special (24 HOURS WITH DRU HILL) and a pair of NAACP Image Award nominations, competing against himself in 2001 for his Aaliyah episode of ACCESS GRANTED and his interviews with Mariah Carey and Mary J. Blige for TESTIMONY.    Taylor also wrote biographies for projects or featured articles on Anita Baker (“Rhythm of Love” and “My Everything” cd releases, Jennifer Holliday (cover story for REAL magazine), Rachelle Ferrell (The Black Guide) and Tina Turner for the 1996 cover feature of Sister2Sister magazine.  

Taylor has also done EPKs (electronic/video press kits) for various record labels and recording artists. Now, having left commercial television to pursue work in ministry and to write books that he calls “help-yourself” guides (because if you don’t help yourself and do the work, nothing will change”), Taylor is prepared with this new decade to help people achieve the kind of life that that have seen him have right before their eyes. “A lot of eyes have been on me since 2001, when I was with Aaliyah on the set of her ‘Rock The Boat’ video and left the set in the Bahamas early, to speak in Baltimore, MD (foregoing his seat on the plane after an assistant asked him to change flights).    People continue to friend me on all of the social networks and of the thousands of people who say hello, there are hundreds who want to know about my faith and how I have been able to have this life and this career, especially given my background.   I am only too glad to share the tenacity of my faith.” With empowerment coaching, I am able to use all of my life experiences to help someone see the way out of the present clutter and into a safe space, where they can live in their dreams.” “I want people to invest in themselves. People spend this on gyms they don’t attend or on fast food in a matter of days.

If I can get people to turn their lives around  and change their minds and investing in themselves, I am sure that people will fully live up to and in their greatest potential.  That’s what I want. I want my story to not be the exception but rather the rule.   I want people to see that the sky isn’t the limit.   It’s the launchpad!”

Here is my exclusive interview with Mr. Kevin E Taylor:

Roger: How did get started in the media business?

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KEVIN: I went to college for Accounting, English and Spanish and was working for the DC Government when I passed BET HQ on the bus.     I had no idea that outlet was in my city!  I wanted to work there but had no idea how to even dream that big.      So I just asked GOD to let me work there and went on with my life, having no idea how to get into a field so outside of why I studied in college.    I tried to make changes in my life at my “good government job” and that went on for about 2 more years.

Finally, working in the Office of Communications, and being told at a certain level that I should just stop working so hard, I knew I had to leave.   I couldn’t just be okay with security.    I left and tried another job and I was sick everyday for 2 months. They were moving from Downtown DC out to VA and offered to give me my job NOW as opposed to another month of probation and I elected to simply quit.    I rested for the first time in 14 years, having worked since I was 12 in offices and various clerical positions.   Then I needed something to do and went to a temp agency and that agency ultimately took me into BET.      Lydia N. Cole gave me a break and a boost because after a year of working for her, she saw something in me and promoted me to BET’s Music Researcher and Record Label Liaison. Cindy Mahmoud made a producer when she had me pulled me in to do an interview with Natalie Cole after reading my questions, written because my job as Researcher was to do that, but I was also Ms. Cole’s #1 fan…and still am. Lyrically Speaking aired on BET in June 1993 and Luther and Anita and Patti and Stevie and Tina and Lena all followed.

 Roger: Tell me how you started your show Now what with Kevin Taylor?

NOW WHAT KELLY PRICENOW WHAT PETER AND CYNTHIANOW WHAT RACHELLEFERRELL

Kevin: I left BET in 2002 to pastor full-time and  write.   I got pulled into the freelance field and got back into production.   But with all of these changes in my life, people were always asking me HOW DID YOU DO IT? HOW DO I DO IT? They wanted answers but were (and are) afraid to do the work.      I wanted to show them that the work is d do able!    So I developed a show that would allow me to interview people in entertainment and architecture, fitness and health and other realms, and talk to them about how they  stepped into their next level AFTER something happened that forced them to deal with their own dreams and answer NOW WHAT?!

So if you were fired or had a heart attack, got dropped from your label or had labels placed on you, WHAT DID YOU DO NEXT TO GET OVER AND BEYOND IT? Now What with Kevin E. Taylor is about me, a man who has had to do the same work, talking to people, some famous and some fabulous, some grinding and some already great, and ask them NOW WHAT?

Roger :When did you decide take your career in your own hands?

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Kevin:I knew it was time to put my hands on my own career when I saw Kick starter and other outlets for crowd funding arise.     I knew I wanted to do something where I got to ask the questions and edit the content and such, just like with my books. But it was always about funding.     When crowd funding came along, I realized that I already had the followers and friends in place AND THE VISION WAS ALREADY IN PLACE.    So the vision was birth in my time at BET and the ability to make it happen came later.    But it’s about being able to tap into your NET WORTH before you reach out to your NETWORK or get stuck waiting for own to come along when you can build your own. YouTube gives you your own channel and while OWN is Oprah Winfrey’s Network,  I had an epiphany that I can build my own as well. It’s about realizing that you already do what you want to do and believing that you CAN DO IT! If you want to do something that is a surprise to all of your friends, YOU SHOULDN’T BE DOING IT! Somebody, one person, should already know what you are up to and that you can do it or you are just fooling yourself!

Roger: How do you use social media to market and promote your brand?

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Kevin:  I knew it was time to put my hands on my own career when I saw Kick starter and other outlets for crowd funding arise. I knew I wanted to do something where I got to ask the questions and edit the content and such, just like with my books. But it was always about funding.    When crowd funding came along, I realized that I already had the followers and friends in place and the the vision was already in place.    So the vision was birth in my time at BET and the ability to make it happen came later.    But it’s about being able to tap into your NET WORTH before you reach out to your NETWORK or get stuck waiting for own to come along when you can build your own. YouTube gives you your own channel and while OWN is Oprah Winfrey’s Network, I had an epiphany that I can build my own as well.    It’s about realizing that you already do what you want to do and believing that you CAN DO IT! If you want to do something that is a surprise to all of your friends, YOU SHOULDN’T BE DOING IT! Somebody, one person, should already know what you are up to and that you can do it or you are just fooling yourself!

Roger: What advice for  future content creators?

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Kevin:  My advice for content creators is that do it now and get off your ass and do something.    

Roger: Kevin, Thank you for your time and your telling your story and for more information about Kevin Taylor good to his website at http://kevinetaylor.biz  and you can check out these products and links about Kevin E Taylor:

NOW WHAT?! WITH KEVIN E. TAYLOR (the new talk webseries)
“Take Chances And Take Notes!”
AVAILABLE @ KEVINETAYLOR.BIZ:
interviews featuring
RACHELLE FERRELL B.SLADE KELLY PRICE CYNTHIA BAILEY/PETER THOMAS JAY KING GARRAIN JONESQUEEN AFUA SEAN JAMES KENNETH ANDERSON FITNESSJOQ WILL DUBOSE DIANE VENTI/ALKI ARTS BARRON B. BASS
 
also on the website:
THE KEVIN E. TAYLOR COLLECTION OF EMPOWERMENT BOOKS/NOVELS
“JADED” (“what do you do when you’re through with love but love’s not through with you!?”
 
“ENVY (the darkest shade of green), which is the sequel to “JADED” 
 
“BECAUSE HE LIVES” 
 
“MEET THE HENDERSONS” (AVAILABLE NOW)
 
and  GET OFF YOUR ASS AND DO SOMETHING!–a collection of sermons, spiritual sayings, status       updates and tweets for REAL LIFE + EVERYDAY LIVING!”
 
“IT’S TIME FOR SOME ACTION: 10 Common Sense Steps to taking your life back…and then to the next level”
 
“UNCLUTTER:  CLEANSE YOUR SPIRIT & CLAIM YOUR STUFF”

Roger: Thank you and look out for more ONE on ONE interviews on UFRONT MEDIA INSIGHTS.

 

 

 

 

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ONE on ONE with Interview with Matthew Graham, Senior Director, PBS Digital Studios with Roger Maloney

Matthew Graham

Welcome to Ufront Media Insights;

Today, I had the opportunity to interview Mr. Matthew Graham, Senior Director of PBS Digital Studios.  Mr.  Matthew Graham is the Senior Director and founder of PBS Digital Studios, PBS’ network of web-original programs and winner of 5 Webby Awards in 2013. He has more than 15 years of experience in broadcast and online media, entrepreneurship, and business management. Please enjoy this interview and gain some insights on how Matthew Graham and PBS is moving and creating new content for the digital media space. 

Roger: What inspired you to create and found PBS DIGITAL STUDIOS? 

Matthew: PBS and member stations have long been leaders in the digital media space and PBS Digital Studios is one of the latest initiatives in PBS’ overall digital strategy.  PBS Digital Studios is helping to expand PBS’ relationship with a generation of viewers who grew up watching and loving PBS on television, but are now accessing content in different formats and across platforms.

Roger: Is PBS content targeted to kids or a more adult demographic with your digital content?

Matthew: The audience for PBS Digital Studios is produced with adult audiences in mind, but we’ve seen that with series such as “PBS Idea Channel” and “The Art Assignment” that a substantial portion of the viewership is actually teen viewers.  Content from PBS Digital Studios might look very different from the traditional broadcast programming on PBS, but it shares the same core values – smart programming that engages people’s curiosity about the world around them while encouraging critical thinking and community building. PBS Digital Studios has more than 30 original series, nearly half of which are produced in partnership with local PBS stations.

The Art Assignment,” from Sarah Urist Green along with husband John Green, challenges people to create and experience new forms of art.  David Gerlach’s series, “Blank on Blank,” brings to life unheard interviews with cultural icons such as Kurt Cobain, Heath Ledger, Jerry Garcia and Maurice Sendak. “It’s Okay To Be Smart,” hosted by Ph.D biologist Joe Hanson tackles a range of scientific questions for an active audience of science fans of all ages. Earlier this year “Everything But The News” launched and Steve Goldbloom provides a hilarious, satiric take on reporting from Silicon Valley. Mike Rugnetta’s “PBS Idea Channel” pioneered PBS Digital Studios’ series offerings and has won multiple Webby Awards.  Lastly, “PBS Game Show” hosted by Jamin Warren looks at the relationship between video games and modern life.

Roger: This was PBS first time presentation for the Digital Newfronts 2014, talk about some of the new shows that are coming soon this year?

Matthew: Joining the PBS Digital Studios network this fall will be “Frankenstein, M.D.,” a scripted series from Pemberley Digital, the creators of the “Lizzie Bennet Diaries” and “Emma Approved.” Pancake Mountain,” a reboot of the cult-favorite musical variety show that featured more than 150 popular music artists, will launch this summer. We have a really robust pipeline of projects in development, so we’ll be announcing many more new shows over the next year.

Roger: What was your feeling when you found out that PBS was named best “Best Branded YouTube Channel” by Mashable and winning numerous Webby Awards?

Matthew: Of course we were incredibly excited to receive such great recognition for our work.

Roger: How did the partnership with Magnet Media come about and the new shows they created for PBS Digital Studios like Bongo Bongo and Food Buzz?

Matthew: We’ve been fans of the video content that Magnet Media is creating, so we’re delighted to work with them on these additions to the PBS Digital Studios network. Bongo Bongo, explores the history of English-language words, and Food Buzz,” offers viewers a fast, funny look at the latest news in the food blogosphere and the history, science and psychology behind a variety of food memes.

Roger: In the viewers’ minds, what do you want PBS Digital Studios to be known for when it comes to the types of content you create?

Matthew: PBS Digital Studios creates smart, high-quality and engaging video content for digital platforms. PBS Digital Studios shares the same core values as PBS and its local stations– providing smart programming that engages people’s curiosity about the world around them while encouraging critical thinking and community building.

Roger: Thank you and stay tuned to more One on One interviews on Ufront Media Insights.

Thank you!!