Welcome to Ufront Media Insights
I had the opportunity to interview a legend in the cable and animation industry Mr.Fred Seibert. Fred Seibert (born September 15, 1951) is an American television and film producer and media entrepreneur. He owns Frederator Studios.
Seibert has held leading positions with MTV Networks, Hanna-Barbera, and Next New Networks and has worked in visual media for 30 years.
Seibert was MTV first creative director and guided its original voice and visual identity, creating hundreds of promotions, advertisements, and station IDs for the channel, and responsible for a rethinking of how television channels promoted themselves as “brands.”
He also commissioned and approved the mutating MTV logo, despite network executives objections to a logo that did not remain constant. He led the team that developed “I Want My MTV!”, one of the most famous advertising campaigns of the late 20th century.
Click and Watch Part 1 of a 4 part series as Fred talks about his career in television and how he started his company Next New Networks.