Welcome to Ufront Media Insights;
Angry Birds is a video game Franchise created by Rovio Entertainment and it consists of wingless birds with very different attitudes and personalities. The first version of the game was released on the Apple IOS in December 2009 and over 12 million copies of the game have been purchased and it has expanded to merchandising, video games, comic books, Animated series and a Spinoff called Bad piggies.
I received an opportunity to interview Mr. Peter Vesterbacka the CMO of Rovio and the creator of the Angry Birds brand and he gave me insights about how company promotes the Angry Birds brand the Market place.
So enjoy this Ufront Media Insights interview.