Good Afternoon Everyone;
I had the opportunity to interview Ms. Elizabeth Harz about how her company Chegg uses Social Media to interact with College Students. Elizabeth Harz serves as Vice President of Business Development at Chegg. She is charged with building the company’s marketing services business helping schools and the fortune 500 serve students. Chegg, the student hub, is transforming the way millions of students learn by connecting them to the people and tools needed to succeed.
We spoke right after the panel called the CHEGG STUDENT SPOTLIGHT:A Close-up on 16 to 24 year old consumers. This panel explored how to market and empower millennials to be brand advocates for today’s top brands. So enjoy this one on one interview and I would love to hear your feedback.