Tiësto and Believe Entertainment Group (BE) today announced the launch of season two of “In the Booth,” a documentary-style series that goes behind the scenes with the world-famous DJ to give fans an up-close, personal look at the dance music superstar’s life and the global movement he has fueled. Acer and Intel are anchor partners for season two, which goes live today on YouTube (youtube.com/tiesto).
Believe Entertainment Group is the studio behind In the Booth season two and has been responsible for financing, producing, selling and distributing the series, which received millions of views globally in its first season. Co-founders Bill Masterson and Dan Goodman are co-executive producing along with Tiësto.
“I love producing my own show and season one of In The Booth was a fantastic experience. We take it a step further this season where I get to really have some fun with my fans and friends around the world,” said Tiësto.
“We wanted to partner with Tiësto for a second season of In the Booth because season one was such a success and there’s so much more to tell about Tiësto and his story,” said William H. Masterson III, co-founder, Believe Entertainment Group. “Tiësto’s audience is constantly asking for more, so this time we’re taking a more intimate look at him when he’s not behind the DJ booth. He’s going even deeper with his fans.”
While season one gave fans the ultimate insider access to Tiësto’s touring lifestyle, in season two the fans themselves helped shape the show’s content, often by submitting questions and ideas for the series directly to Tiësto. As such, this season will offer a more personal look into who Tiësto is when he’s not on stage, with a focus on storytelling and interactive pieces, bringing viewers new and unique experiences and even more interaction with Tiësto.
“Audience engagement and interactivity are at the core of season two, and we are producing each episode around the idea of Tiësto’s fans actually being part of the show, helping shape the content in real time,” said Dan Goodman, co-founder, Believe Entertainment Group. “Fans would submit ideas and a week later we were in production on it.”
The first half of season two will follow Tiësto as he hangs out with fans at his new “home” at Hakkasan Las Vegas, takes a fan-guided tour of London, gives a look into the making of his next album, and shares his love of Stockholm and why it inspired an album. Taking it to one of the most personal levels possible, a highlight this season is Tiësto getting ordained, becoming a minister, and performing a Las Vegas wedding for two fans, selected from among tens of thousands of submissions from couples who wanted the opportunity to be married by him.
Believe Entertainment Group will employ a new launch strategy for season two, batching five of 10 total episodes together to present the series as two halves instead of launching one episode per week.
“Our distribution strategy for In the Booth season two aligns well with the consumer trend of viewing multiple episodes at once,” said Masterson.
As anchor partners, Acer and Intel are collaborating with Believe Entertainment Group to expand In the Booth, and have provided some of the technology that has enabled the development of season two.
David Breust, Acer Global Director Brand, Media and Partner Marketing, said, “Technology and mobility are critical to Tiësto’s everyday life. So our partnership aligned perfectly to his personal and professional needs. More importantly we wanted to demonstrate how Acer is helping bring Tiësto ‘A Touch Closer’ to his fans.”
“Intel invites people to look inside,” said Intel’s Jonathan Falker. “In the Booth allows Tiësto’s fans to look inside his life and craft like never before. We are excited to return as an anchor partner for season two and are enjoying new opportunities for collaboration and integration.”
Tiësto continues to have a dominant online presence among the electronic music community, which has helped In the Booth achieve success and reach his fans across the globe. With over 15 million fans on Facebook and more than 2 million followers on Twitter, Tiësto also has 500,000 video views per day on YouTube and is in the Top 40 most subscribed music channels; he generates 11 million views per month — a staggering 200 million-plus total views since launching his YouTube channel. Tiësto boasts the No. 1 artist podcast in the world, “Club Life,” with over 300,000 weekly subscribers, and his official website, tiesto.com receives over 400,000 visitors per month.
In the Booth season two will live on a YouTube channel at youtube.com/tiesto and will be heavily promoted and distributed to a worldwide audience through Tiësto’s Twitter and Facebook channels and a dedicated section of Tiësto.com.
Tiësto is a performer who has transcended musical genres to create a global “Tiësto” brand. His achievements include: a Grammy nomination, numerous MTV awards, performing at the opening ceremony of the 2004 Athens Olympic Games to an audience of billions, and even a wax statue at Madame Tussauds. Voted ‘The Greatest DJ Of All Time’ by Mixmag in 2011 and the #1 DJ by Rolling Stone, Tiësto has worked with superstars such as Kanye West, Coldplay, Katy Perry, Nelly Furtado, Yeah Yeah Yeahs, Goldfrapp and many more. This summer was packed with exciting new endeavors including Tiësto’s new 20-month residency with Hakkasan Las Vegas Restaurant and Nightclub & Wet Republic pool at MGM Grand Hotel & Casino; a second collection for his popular Guess fashion line and the third installment of his “Club Life” compilation series on Musical Freedom entitled Club Life – Volume Three Stockholm. As we enter into the final months of 2013, Tiësto finds himself hard at work in the studio putting the final touches on his much anticipated studio album (to be released in 2014.)
About Believe Entertainment Group
Believe Entertainment Group is a New York-based digital entertainment company producing high-profile content in partnership with elite talent and leading brands through a variety of digital outlets such as web, mobile, VOD and social media. Believe Entertainment Group recently launched @EpicEDM, a new, ongoing original content series featuring top electronic dance music (EDM) artists, festivals and clubs worldwide that is the first studio-originated content series designed specifically for the Twitter platform. The studio also recently premiered season two of The LeBrons, an original, animated Web series with two-time NBA champion and four-time league MVP LeBron James, on Xbox LIVE (http://www.the-lebrons.com), and announced plans for Money Where Your Mouth Is, a new, original game show series hosted by comedian, actor, radio host and best-selling author, Jay Mohr. Previous projects include a lifestyle and entertainment news series with Jennifer Lopez and Nuyorican Productions, TBE, distributed through and in partnership with AOL (cambio.com/tbe), and season one of In the Booth with DJ/Producer Tiësto (youtube.com/Tiësto). Believe Entertainment Group is known for its trailblazing 2011 premiere of The LeBrons on YouTube (youtube.com/TheLeBrons) with brand partners HP, Intel, Bing, Sprite, and Nike, distributed through LeBron’s Facebook, Twitter, and a dedicated section of LeBronJames.com, with syndication through Digital Broadcasting Group (DBG).
In 2010, Believe Entertainment Group formed an alliance with Paramount Digital Entertainment (PDE) working together on the hit digital series The Legion of Extraordinary Dancers (The LXD), created by Jon M. Chu (Step Up 2: The Streets and Step Up 3D) and distributed through Hulu; the company also expanded its partnership with MommyCast, the Webby Award winning multi-medium show for moms, and has plans for a major new relaunch to its mom’s and women’s platform in 2014.
Believe Entertainment Group is led by Dan Goodman and William H. Masterson III, co-founders of the studio, and Danny Fishman, who joined the company as partner in 2013.
Goodman and Masterson have launched previous digital entertainment projects including Seth MacFarlane’s Cavalcade of Cartoon Comedy (youtube.com/sethcomedy) with Family Guy creator Seth MacFarlane and meinspace.com, an online effort to support Sacha Baron Cohen’s Bruno, as well as original short form content with the world famous improv troupe, The Second City among others. Their extensive experience in advertising and marketing has led to brand and distribution partnerships with well-known, respected brands such as Intel, Sprite, Nike, P&G, HP, J&J, Microsoft, Acer, McDonald’s, U.S. Army and Dell, among others, as well as key distribution relationships delivering scalable audiences for their projects including YouTube, Google, Hulu, Digital Broadcasting Group, Facebook, Twitter and iTunes.
Thanks Roger Maloney