I had an opportunity to interview Mr. Jonah Peretti the CEO of Buzzfeed at Advertising Week 2013. As the Founder and CEO of BuzzFeed, the media company for the social age that provides a pioneering mix of breaking news, entertainment and shareable content. After co-founding The Huffington Post in 2005, Peretti launched Buzz Feed in 2006 as an experimental lab that focused on tracking viral content and making things people wanted to share. Under Peretti’s leadership, BuzzFeed has grown to over 300 people worldwide, 60M monthly unique visitors with editors creating share able entertaining lists and reporters covering everything from to politics to long form features and international news. I caught up with Mr. Peretti right after the Buzz Feed panel called Storytelling in the age of Social, Mobile and Video to ask him my one question. Here is how what he said:
ROGER: Good morning Jonah, My question is How can brands be better Storytellers?
JONAH: Great question, Brands telling stories is not that different than anyone else telling a story, so here what I mean, you have to focus on telling a good story not just marketing your own products. Every brand has an interesting story to tell and their is something very interesting about every company, every product and they take time out to find out what are the most interesting stories to tell that will connect on a human level and you will have alot of success with your story.
ROGER: Thank you Jonah and I would love to hear your opinion about creating a story for your brand.