WHAT TO WATCH ON THE WEB MONDAYS by Roger Maloney

Welcome to Ufront Media Insights presents “WHAT TO WATCH ON THE WEB MONDAYS”
It is Monday and welcome to “What Watch on the Web Mondays!!!!!!!

I came across a great new channel called Marie TV and this is a new channel that was created by Marie Forleo who is a marketing and lifestyle expert who inspires countless individuals to live Rich, Happy & Hot. She reaches over 190,000 readers in 191 countries worldwide with her weekly videos and newsletter, and leads dynamic training programs that teach individuals to succeed in business and life.

Marie was recently interviewed by Oprah on Super Soul Sunday as a thought leader for the next generation. Her mission is to help you realize your greatest potential and use your unique talents to change the world. She’s the creator of the award-winning show MarieTV and has been featured in Entrepreneur Magazine, Fast Company, Glamour Magazine, Self Magazine, Forbes.com and The New York Times among others. Marie has been interviewed by Tony Robbins as one of the world’s leading lifestyle and online marketing experts and mentored young business owners at Richard Branson’s Centre of Entrepreneurship in South Africa. Her bestselling book, Make Every Man Want You: How To Be So Irresistible You’ll Barely Keep from Dating Yourself is published in 13 languages. Through her Change Your Life, Change The World® initiative, each for profit training program is tied to a non-profit partner who supports women, the environment and entrepreneurship.

Why this is important: People are always looking for good content about business and Marie’ channel provides content that speaks to the needs of entrepreneurs.

And if you have a channel or video you would like me to review please send it to me at tribl1125@gmail.com

Thank you
Roger Maloney
#UfrontTV

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Advertising: Sports Gets a Spotlight on Madison Avenue

Online and Offline Business

Participants in Advertising Week devote panels and presentations to the increasing popularity of sports on television and social media.

    



via NYT > Media & Advertising http://www.nytimes.com/2013/09/25/business/media/sports-gets-a-spotlight-on-madison-avenue.html?partner=rss&emc=rss

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Interview with Kay Lucas CEO Media Sense Co creator of 3rd Annual the Positive Community Magazine Newark Leadership Entrepreneurship Conference by Roger Maloney

Kay Lucas Headshot

Roger: Tell me how the idea for the Reviving the Entrepreneurial spirit: Create Wealth & Opportunity in the 21st Century conference came about?

Kay Lucas: The idea came about during a joint brainstorm session with the new Dean of the Montclair State University School of Business – Dr. E. LaBrent Chrite, The Positive Community Magazine, the new Director of the Feliciano Center for Entrepreneurship and former CEO of Verizon, Dennis Bone and me, representing my company, MediaSense.   We were pondering the massively important role that small businesses will play in the formation of our new economy.  We are now transitioning from the age of industry to the age of information.  Technology is changing the business and economic landscape.  Small businesses will the idea generators of the future as they are most able to possess the nimbleness to adapt to our new environment.

 Roger: What was your role in creating the conference?

Kay Lucas: MediaSense wore several different hats.  I helped design the conference and I helped to execute it.  The Positive Community is a long time, highly valued client of MediaSense, but we found wonderful partners in Montclair State University School of Business and the Feliciano Center for Entrepreneurship.

I feel that the biggest aspect of this conference that differentiated it from others similar symposiums that we were able to provide six highly engaging workshops for small business owners that put them in direct contact with resources that could positively affect their growth and success.

To set the stage, we also hosted a panel, moderated by Dean Chrite that featured some of the leading entrepreneurs in the region, who offered wealth of insight and information to our audience.  My company Media Sense also facilitated a workshop on Social Marketing for Small Businesses.

Roger: Who were your guest speakers at the event?

Kay Lucas: Congressman Donald Payne, Jr., New Jersey State Representative and John E. Harmon Sr. both gave keynote addresses that focused on the current small business landscape in New Jersey.

Our panelists included Marjorie Perry, CEO of MZM Construction; Darren Dowdy, CEO of Razac Corporation, Lowell Hawthorne, Founder and CEO of Golden Krust Bakery; Minister Kevin Smallwood, Owner of Two Fishes and Five Loaves Restaurant, in Plainfield, NJ; Dennis Bone, Director for the Feliciano School of Entrepreneurship; Alan Wyosnick, SVP, Business Banking Manager at Wells Fargo Bank; and Maureen Tinen, President of UCEDC, as small business development organization. Michelle Lee, SVP, Regional President of Wells Fargo Bank, our core sponsor, gave opening remarks.

Workshops were hosted by Footsteps Group, UCEDC, Rising Tide Capital, Dfree, Tax DRx, the Greater Newark Enterprise Corporation and my company, MediaSense.  We covered everything from finance to accounting/taxes to marketing.

Roger: Media Sense facilitated a workshop about social marketing for small businesses.  Why should entrepreneurs get involved with social media and what did your workshop cover?

Kay Lucas: All businesses, regardless of size should be involved in social marketing.  This is one of the most powerful tools that a business can use today to drive sales and secure new customers.  It also provides validation of the goods and services you provide that resonates as it comes directly from customers and fans.  This is one of the ways that technology is revolutionizing business today.

For a small business or start up, it can make the difference of your success by helping you secure your very first one or two customers.   This is why it was so important to communicate this information to our audience of budding and blossoming entrepreneurs.

We covered the basic tools you need to conduct and effective social marketing campaign – a strong brand identity, an attractive website landing environment, and finally understanding which social platforms to use depending on the type of business you have.

We concluded by provide some of the secrets to success for social marketing, including the needs to be creative, consistent and responsive to your audience.

Roger: What was the feedback from the conference and what are the plans for the next one?

Kay Lucas: The feedback was truly phenomenal, not only from attendees but from Montclair State University and our panelists and workshop participants.  We will continue to host this every year as we evolve in our exploration of the important role of small business in our economic future.

Roger Maloney: Thank you Kay Lucas.

Please give me your feed back comment about a business/social media conference that you have been to. Did you like it?  What did you get out of the conference? Love to hear from you.

Interview with Uyen Tieu co-founder of Rumble“The mobile first publisher platform”by Roger Maloney

UFRONT MEDIA INSIGHTS

Interview with Uyen Tieu co-founder of Rumble

The mobile first publisher platform”by Roger Maloney

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Roger: How did you get started in the media/tech business?

Uyen: It was a little bit of an accident actually. I was a management strategy consultant, and had wanted to go from advising companies to helping build companies. As a consultant to major corporations, my expertise was strategic planning that was applicable really to any industry – so as I looked to go in-house somewhere, my main guiding compass was that it had to be with a company that had a strong consumer brand. Since I had a background in fashion, my most natural inclination were fashion houses, but in looking at brands that spoke to me, MTV kept creeping up  because at that time no other TV channel had really captured the hearts of people the way MTV had – for…

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Interview with Uyen Tieu co-founder of Rumble“The mobile first publisher platform”by Roger Maloney

Interview with Uyen Tieu co-founder of Rumble

The mobile first publisher platform”by Roger Maloney

 Image

Roger: How did you get started in the media/tech business?

Uyen: It was a little bit of an accident actually. I was a management strategy consultant, and had wanted to go from advising companies to helping build companies. As a consultant to major corporations, my expertise was strategic planning that was applicable really to any industry – so as I looked to go in-house somewhere, my main guiding compass was that it had to be with a company that had a strong consumer brand. Since I had a background in fashion, my most natural inclination were fashion houses, but in looking at brands that spoke to me, MTV kept creeping up  because at that time no other TV channel had really captured the hearts of people the way MTV had – for goodness sake there’s the MTV Generation.

So – I had submitted my resume to MTV as a just in case as I really pursued the luxury brands.  Then one day I got a call from MTV saying that though I had applied for one position that has since been filled, they wanted me to come in to interview for another position. I accepted the first interview slot and showed up not really knowing what the position I was even interviewing for.

Luckily for me, I was interviewing with Carolyn Everson [former COO of MTV Networks Ad Sales, currently Head of Global Ad Sales Facebook and we hit it off right away and I joined the famed MTV Networks Ad Sales Strategy Team under her leadership.  I really owe it to Carolyn for making me media/tech convert.

Roger: How did the idea for Rumble start?

Uyen: The idea from Rumble really came about with Al Azoulay, my co-founder, who is a complete news nut and product geek,  where he kept trying to download apps of some of his favorite news brands and either getting a “Your search had no results” or finding an app that kept crashing or required him to wait to download individual issues.  He was so frustrated and kept wondering why is it so hard for publishers to build quality mobile presence?  Then, since Al and I went to business school together, he called me up and said “Hey, you work in the media world  – why aren’t they building good mobile products for me?”

And so we talked – and though there is the “still figuring out” factor for media companies and their mobile strategy,  we kept on seeing the fundamental issue around the need for a platform that was able to agnostically integrate with all the old, new and yet to be invented innovation out there, but also the flexibility for publishers to do their rapid experimentation to figure it out with technology that is powerful, yet economical.

Roger: Why is mobile the next frontier for companies to be on and invest their money? 

Uyen: It is pretty clear that if you are a content publisher, your content will most likely be consumed on mobile devices whether it is the small phone screen or the larger screen on tablets. And there are two parts of mobile strategy that will be key to success  1) the content strategy – figuring out what content people like in mobile form  and willing to spend time with and 2) the distribution channel – figuring out how to get that to the users in the best way while making money.

My take is that some companies spend a lot of money unnecessarily combining those two things together and not separating the content which is driven by creative/zeitgeist and curation decisions and the distribution which is driven by technology decisions.

My take is that unless you are squarely a technology company, don’t try to build distribution in-house because 1) it’s really expensive 2) it takes a long time and what you build may be obsolete by the time its ready and 3) you probably will not be able to attract and get the developer talent you need to carry out your plan, since the really good ones are working for challenging technology companies.

So the next option for publishers is to try to string together multiple vendors and systems – and this is a different skill set that some organization will be very good at it and some won’t   I’m biased here with Rumble being a fully integrated solution, but I encourage companies to really put a high value on making sure their technology choices are flexible enough to handle unknown changes that comes with the mobile innovation age and to ensure that there is the ability to have direct control.

Roger: What is your advice for women who want to get into the adtech space?

Uyen: So my advice really comes from my perspective of valuing people, business and partnerships that cut to the chase. And I think, it is ever more important in adtech that keeps morphing and growing that those who succeed in this space have learned how to do that with savvy and grace.

There is a lot of fluff in the space – so if you want to get into it, find someone that you respect/admire in the space and go after them.  They probably won’t give you a job, but what they give in advice (even in a 10 minute chat) would be all that more valuable for you to navigate this crowded space. With social media and key industry events, you are bound to find a way to connect with them.

Second, and this is more general advice to anyone in any space, know what your strengths are and offer that up in heaps and mounds. Yes, I understand that there are people that are trying to “cross-over” whether it is corporate to start-up, agency to advertiser, content to technology — but at the end of the day if you focus on why your strength is important, and not trying to overextend yourself in this new, complicated fast moving space, the better.