BELIEVE ENTERTAINMENT GROUP ANNOUNCES DANNY FISHMAN AS PARTNER By Roger Maloney

BELIEVE ENTERTAINMENT GROUP ANNOUNCES DANNY FISHMAN AS PARTNER 

Former president of Digital Broadcasting Group joins digital entertainment studio behind “The LeBrons” and Tiësto’s “In the Booth” to lead business expansion

NEW YORK (February 13, 2013) – Believe Entertainment Group (BE) today announced Danny Fishman will join the company as partner. Fishman most recently served as president of Digital Broadcasting Group, a full-service distributor of premium video content and a Believe Entertainment Group distribution partner, where he oversaw the company’s domestic and global sales efforts, as well as contributed to its operations, original programming development, and network expansion. Fishman will work alongside Believe Entertainment Group Co-Founders Dan Goodman and William H. Masterson III, and will bring his 15-plus years of experience in media and entertainment to further augment Believe Entertainment Group’s fast-growing business.

As partner at Believe Entertainment Group, Fishman will head up sales and marketing efforts around each of the company’s current properties while also developing and producing new original series, as well as contributing to the overall business management and strategic direction of the company. Fishman will be based in Los Angeles.

Danny’s unique combination of entertainment, media, marketing and digital experience makes him a true leader in the converging media space,” said William H. Masterson III, co-founder, Believe Entertainment Group. “Building on our strategy of partnering with high-profile talent and creators and producing great content, there are many opportunities for Danny to employ his knowledge and experience to maximize potential in this space. He’s going to help us take our original digital entertainment to an even higher level.”

Dan Goodman, co-founder, Believe Entertainment Group, added, “Danny is one of the best in the industry and we already have a successful track record working together with him and DBG on some of our most successful projects including The LeBrons with LeBron James and In the Booth with Tiësto. He is widely known and respected for his accomplishments in the advertising, entertainment and media industries. Now with Danny as our partner, we are reinforcing our commitment to being the best resource in the digital entertainment space.”

Fishman also commented, “In a medium known all too well for single season ‘one and done’ programs, Believe has set itself apart by successfully producing and marketing best of breed programming as demonstrated by their numerous multi-season show successes.  In working with them as an external partner I have been extremely impressed with their approach and execution around sustainable programming while also providing brands with a highly effective platform for marketing their products. I couldn’t be more thrilled about becoming a member of the internal Believe team as we continue to further push the envelope in the ever-evolving digital entertainment space.”

Prior to Digital Broadcasting Group, Fishman was president of Broadband Enterprises, where his leadership and revenue growth led to the company’s 2010 acquisition by Specific Media; before that, he was executive vice president at iFilm, where he was responsible for all revenues while also overseeing the company’s brand directional shift and redesign, culminating in the company’s acquisition by MTV/Viacom in 2005. Fishman has also served as vice president of sales for Vyou.com, a Silicon Valley-based digital rights management technology firm, and worked at Michael Ovitz’s Artists Management Group. Over the course of his career Fishman has developed, produced, marketed and sold a variety of high-profile, multiple-seasons digital original program series that were recognized with multiple Webby Awards and the NATPE Digital Luminary Award. Fishman remains on Digital Broadcasting Group’s advisory board and is licensed to practice law in California and Illinois.

Believe Entertainment Group’s current projects include EpicEDM, the first studio originated content series designed specifically for the Twitter platform, season two of The LeBrons with LeBron James, and TBE with Jennifer Lopez, Nuyorican Productions and AOL.

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About Believe Entertainment Group

Believe Entertainment Group is a New York-based digital entertainment company producing high-profile content in partnership with elite talent and leading brands through a variety of digital outlets such as Web, mobile, VOD and social media. Believe Entertainment Group recently announced plans for EpicEDM, a new, ongoing original content series featuring top electronic dance music (EDM) artists, festivals and clubs worldwide that will be the first studio originated content series designed specifically for the Twitter platform. In 2012 the company launched a new lifestyle and entertainment news series with Jennifer Lopez and Nuyorican Productions, TBE, distributed through and in partnership with AOL (cambio.com/tbe), and a new documentary-style show with legendary DJ/Producer Tiësto, In the Booth (youtube.com/tiesto). Believe Entertainment Group is known for its trailblazing 2011 launch of The LeBrons, an original, animated Web series with NBA champion and three-time league MVP LeBron James and brand partners HP, Intel, Bing, Sprite and Nike, that premiered on YouTube (youtube.com/TheLeBrons) and was distributed through LeBron’s Facebook, Twitter and a dedicated section of LeBronJames.com, with syndication through Digital Broadcasting Group (DBG). Season two of The LeBrons is currently in production.

In 2010, Believe Entertainment Group formed an alliance with Paramount Digital Entertainment (PDE) working together on the hit digital series The Legion of Extraordinary Dancers (The LXD), created by Jon M. Chu (Step Up 2: The Streets and Step Up 3D) and distributed through Hulu; the company also expanded its partnership with MommyCast, the Webby Award winning multi-medium show for moms, and has plans for a major new relaunch to its mom’s and women’s platform in 2013.

Dan Goodman and William H. Masterson III, co-founders of Believe Entertainment Group, have launched previous digital entertainment projects including Seth MacFarlane’s Cavalcade of Cartoon Comedy (youtube.com/sethcomedy) with Family Guy creator Seth MacFarlane and meinspace.com, an online effort to support Sacha Baron Cohen’s Bruno, as well as original short form content with the world-famous improv troupe, The Second City among othersTheir extensive experience in advertising and marketing has led to brand and distribution partnerships with well-known, respected brands such as AT&T, Burger King, Johnson & Johnson, Microsoft, Nike, Priceline, Procter & Gamble and State Farm, among others, as well as key distribution relationships delivering scalable audiences for their projects including YouTube, Google, Hulu, Digital Broadcasting Group, MySpace, FLO TV and more.

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