Welcome to Ufront Media Insights;
I was invited to The Genesis Group Meet the Media event with the guest speaker JJ Ramberg who is the host of MSNBC’s Your Business. In this meeting JJ was speaking to small business owners in the room about what resources are available to them to get more customers and how to get more press about their business. The event started with each small business owner briefly presenting what their companies does and what I enjoyed about that is that each company was given the chance to give their elevator pitch. JJ Ramberg told the audience that she was impressed by the way each small business owner presented themselves under 2 minutes each and since we live in a world where you have only 8 seconds to get someone in the media to pay attention to you or your business, it was a great way to start the meeting. I had an opportunity to interview Brittany Earls about her company and her mission to help small businesses Meet the Media.
Roger :Tell me why did you start this company?
Brittany: I first started Genesis Magazine because I have a love for thoughtful journalism and wanted to be a part of a media company that celebritized self starters and entrepreneurs of all success levels from start-ups to multi millionaires. When I searched and found that my niche did not exist I decided to create it! In 2012 Genesis Magazine became a part of The Genesis Group which is a publishing boutique printing Genesis Magazine, Who (a who’s who of NY newspaper), and hosting premium media events and high quality media coaching.
Roger: What is the target audience that your company wants to reach and why?
Brittany: Our target market is the small business owner with a valuable product that is already market ready. It’s not important to us whether you are a start-up or seasoned entrepreneur; what matters is if you have a unique and high quality product that our 140,000 plus readers will find resourceful.
Roger: You are creating a magazine for small business; explain what will be featured in the magazine?
Brittany: Genesis Magazine launched in 2009 and today has readers in over 24 states and 3 countries. Genesis is about being the FIRST to achieve the unachievable and is full of national entrepreneur success profiles. Who New York will launch in NYC in 2013 and will be a freely distributed newspaper that celebrates top NYC professionals from entrepreneurs, to fashion, socialites, politicians, corporate and community leaders.
Roger ; What are the top 5 ways small business can gain more media exposure?
Brittany: My top 5 would be:
Through creating a You Tube channel- because you are essentially creating your own commercial for free.
Hire a PR Team- Because at the end of the day it is all about connections so why not let someone who has tons of media relationships help you build your business?
Public Demonstration- Get creative! When I was in college my church wanted to demonstrate on campus how many people are affected with HIV. 30 college church members wore all black and to the most crowed area of campus and 10 of them collapsed on the ground. The other 20 held up signs saying that 1 out of 3 college students will have a sexual act with someone who has the virus and doesn’t know it. This made a big splash and acts like this is a creative way to bring the media to you. Of course this is just an example but such creativity can sure create media buzz.
Start a Blog!- For many people blogging is just a hobby but for serious entrepreneurs who can pull together great content and a strong audience, blogging gets you the attention of many major media brands. I have heard several journalists report that they follow popular blogs to keep up with trends and stay current.
Warm Email- And no I don’t mean SPAM. I don’t mean a massive email that you send to the press talking bout how great of a business owner you are. I mean a personal email to a journalist who you weekly follow. Congratulate him/her on their latest amazing post and let them know that you have more information or another angle on that topic that you would like to share with them should this be a developing topic. However you word it, ask him or her how you can serve them. Let them know your knowledge of expertise. If you can’t find their email on their website I highly suggest getting a LinkedIn premium account which allows you to search and message anyone, this has been a big tool for me.
Roger : Is Traditional media dead or should small business just use social media and why?
Brittany: I think it is important to use both. The truth is you can have 100,000 Facebook likes and only $100.00 in the bank. Social media is important because in today’s world popularity = credibility. After all, 100,000 people wouldn’t really follow a business owner with a horrible product, would they? So it’s important in terms of visibility. Traditional media is great too because if a respected media outlet tells your story and you nail it people will like you and we all know that people like to spend money with people they like and admire vs a stranger.
Thank you so much Brittany!!
Ufront Media Insights