Brittany Earls Founder of the Genesis Group by Roger Maloney

Welcome to Ufront Media Insights;

I was invited to The Genesis Group Meet the Media event with the guest speaker JJ  Ramberg who is the host of MSNBC’s Your Business.    In this meeting JJ was speaking to small business owners in the room about what resources are available to them to get more customers and how to get more press about their business. The event started with each small business owner briefly presenting what their companies does and what I enjoyed about that is that each company was given  the chance to give  their elevator pitch.   JJ Ramberg told the audience that she was impressed by the way each small business owner presented themselves under 2 minutes each and since we live in a world where you have only 8 seconds to get someone  in the media to pay attention to you or your business, it was a great way to start the meeting.  I had an opportunity to interview Brittany Earls about her company and her mission to help small businesses Meet the Media.

meet-the-media-panel

Roger :Tell me why did you start this company?

Brittany: I first started Genesis Magazine because I have a love for thoughtful journalism and wanted to be a part of a media company that celebritized self starters and entrepreneurs of all success levels from start-ups to multi millionaires. When I searched and found that my niche did not exist I decided to create it! In 2012 Genesis Magazine became a part of The Genesis Group which is a publishing boutique printing Genesis Magazine, Who (a who’s who of NY newspaper), and hosting premium media events and high quality media coaching.

Roger: What is the target audience that your company wants to reach and why?

Brittany: Our target market is the small business owner with a valuable product that is already market ready. It’s not important to us whether you are a start-up or seasoned entrepreneur; what matters is if you have a unique and high quality product that our 140,000 plus readers will find resourceful.

Roger: You are creating a magazine for small business; explain what will be featured in the magazine?

Brittany: Genesis Magazine launched in 2009 and today has readers in over 24 states and 3 countries. Genesis is about being the FIRST to achieve the unachievable and is full of national entrepreneur success profiles. Who New York will launch in NYC in 2013 and will be a freely distributed newspaper that celebrates top NYC professionals from entrepreneurs, to fashion, socialites, politicians, corporate and community leaders.

Roger ; What are the top 5 ways small business can gain more media exposure?

Brittany: My top 5 would be:

Through creating a You Tube channel- because you are essentially creating your own commercial for free.

Hire a PR Team- Because at the end of the day it is all about connections so why not let someone who has tons of media relationships help you build your business?

Public Demonstration- Get creative! When I was in college my church wanted to demonstrate on campus how many people are affected with HIV. 30 college church members wore all black and to the most crowed area of campus and 10 of them collapsed on the ground. The other 20 held up signs saying that 1 out of 3 college students will have a sexual act with someone who has the virus and doesn’t know it. This made a big splash and acts like this is a creative way to bring the media to you. Of course this is just an example but such creativity can sure create media buzz.

Start a Blog!- For many people blogging is just a hobby but for serious entrepreneurs who can pull together great content and a strong audience, blogging gets you the attention of many major media brands. I have heard several journalists report that they follow popular blogs to keep up with trends and stay current.

Warm Email- And no I don’t mean SPAM. I don’t mean a massive email that you send to the press talking bout how great of a business owner you are. I mean a personal email to a journalist who you weekly follow. Congratulate him/her on their latest amazing post and let them know that you have more information or another angle on that topic that you would like to share with them should this be a developing topic. However you word it, ask him or her how you can serve them. Let them know your knowledge of expertise. If you can’t find their email on their website I highly suggest getting a LinkedIn premium account which allows you to search and message anyone, this has been a big tool for me.

Roger : Is Traditional media dead or should small business just use social media and why?

Brittany: I think it is important to use both. The truth is you can have 100,000 Facebook likes and only $100.00 in the bank. Social media is important because in today’s world popularity = credibility. After all, 100,000 people wouldn’t really follow a business owner with a horrible product, would they? So it’s important in terms of visibility. Traditional media is great too because if a respected media outlet tells your story and you nail it people will like you and we all know that people like to spend money with people they like and admire vs a stranger.

Thank you so much Brittany!!
Ufront Media Insights

Advertisements

The Rise of the Next Queen of Fitness with Roger Maloney

buffie-body-booty-e1266855182663

As a former programming coordinator at Black Entertainment Television, I have seen a lot of music videos and there are so many music video models that rise to the top because of their looks and dancing skills but there are a few models that know how to transform themselves into a marketable brand. Buffie Carruth formerly known as Buffie the Body has become a successful entrepreneur and a personal brand in the area of heath and fitness. Currently in the world of fitness names like Jillian Michaels, Denise Austin and Ellen Barnett have the top workout DVD’s according toWomensday.com but there are no workout DVD’s in the market place that is targeted to women of color.

Buffie created a website called www.Bodynomics.comwhich educates women of color on the importance of exercises and staying healthy. Bodynomics goals is aimed at helping all women become more active, making them more aware of their personal health profile and body image, emphasizing workouts they can do at home, prioritizing health over size, keeping their curves by utilizing weights, showing them the proper way to exercise to avoid injury, and keeping women informed on the latest research and articles concerning health, heart disease, and nutrition. The Bodynomics brand promises to help women:

1.Become more active and become more aware of their personal health and body image.

2.Emphasize workouts you can do at home *prioritize health over size

3.Keep their curves by utilizing weights (most women are scared to lift weights for fear of bulking up)

3.Realize the proper way to exercise with instructional videos.

4.Stay informed on he latest research concerning health, heart disease, nutrition and fitness.

Buffie’s passion is driven by the lack of exercise among women of color and according to the recent article I read in the NY Times on May 5th 2012 written by Alice Randall about Black Women and Fat it states “Four out of five black women are seriously overweight. One out of four middle-aged black women has diabetes. With $174 billion a year spent on diabetes-related illness in America and obesity quickly overtaking smoking as a cause of cancer deaths, it is past time to try something new. What we need is a body-culture revolution in black America. Why? Because too many experts who are involved in the discussion of obesity don’t understand something crucial about black women and fat: many black women are fat because we want to be.” Buffie is determined to end this trend by using her lifestyle as an example and Bodynomics is the solution to solve the high obesity rate in women of color.

Early in her career Buffie Carruth has been at the top of her game from the top urban model and as been featured in hip-hop magazines such as the SOURCE, XXL, KING, and BLACK MEN MAGAZINE. She became an internet sensation headlined a major Hip-hop music video such as the 50 cent/Tony Yayo “So Seductive video. After her debut in the “So Seductive” video, offers came cascading in which include: Magazine spreads, leads in music videos, requests for guest appearances. Buffie has left that part of her career and she made a 360 U turn and now she has the top fitness workout videos on YOUTUBE with over 7,205,170 views and growing.

Buffie is using the power of social media and online video to expand her brand with some of her most popular videos on her YouTube channel are: Are you Tank Top Ready? Best Butt Tuesdays or Get that Booty Right, Work those Abs or Abs on Fire, The Fabulous Four – Lower body workout and The 3 in 1 Home workout.Each of her videos has views over 3,000 viewers and more. I had an opportunity to interview Buffie about her company, her brand and her future as a fitness leader the digital media age.

Roger: Since you made the transitions from being a model to the fitness world, what do you like about the Fitness industry vs being a model in the hip hop world?

Buffie: The hip-hop modelling industry is very limited for African American models. There’s only so much you can do in that industry. Fitness is worldwide, culturally diverse, all ages groups, all genders, and both sex and all races….so basically that’s every person on earth. While promoting fitness I’m able to help women while at the same time becoming more knowledgeable and proactive with my own health and body. So it’s a win win situation for me.

Roger: What steps did you take to start your company?

Buffie: I started doing a lot of reading and researching on health, exercise, fitness and nutrition. I started www.bodynomics.com in 2007 and posted my first exercise video on YouTube www.youtube.com/bootynomics in 2009 and haven’t looked back since. I became certified as a Certified Personal Trainer (CPT) through the National Academy of Sports Medicine (NASM) in June of 2012.

Roger: When starting Bodynomics you used YouTube as your platform why?

Buffie: YouTube is a good platform for getting your videos seen by billions of people. A business would be crazy not to use YouTube to their advantage and the best thing of all, it’s FREE.

Roger: There are a lot of fitness channels what makes viewers connect to you and your channel?

Buffie: The fact that I’m Buffie the Body, a girl who became famous and known worldwide for her shapely body and nice butt is one reason I think women would listen to me. Also, as an African-American woman, I know there’s not many of us in the forefront of the fitness industry that everyday black women can relate to. And when I say this what I mean is the fact that I’m an ordinary girl next door type of female that hasn’t relinquished her curves or her voluptuous frame in order to live a healthier lifestyle and be fit. Most black women who’s in the forefront of fitness is either too muscular or too thin (no hips, no butt, no nothing) and most black women can’t and won’t relate to that.

Roger:How do you use social media to promote your channel and your brand?

Buffie: I utilize Facebook, Twitter, Tumblr, LinkedIn, MySpace, Instagram and Pinterest to get the word out about Bodynomics. These media outlets have been very helpful with promoting.

Roger: What advice do you have your audience about eating right and creating a fitness plan that will work for them?

Buffie: If you’re not serious about living a healthier lifestyle then it will never happen. You have to make it priority in your life. Good health and happiness is priceless. Once you’ve made health priority, arming yourself with the right knowledge is the easy part. There’s tons of info on the internet including but not limited tohttp://www.bodynomics.com

Roger: What are your future plans for your brand?

Buffie: My plans are to start producing my own line of fitness DVDs, fitness apparel for women, my own fitness segment on television and travelling the world speaking to women about the importance of exercise and staying active.

Roger Maloney: Thank you Buffie and where can people reach out to you?

Buffie: I can be reached at www.bodynomics.com and check my Bodynomics YouTube Channel and reach to me on Twitter @Bodynomics and lets make our bodies the best it can be. Thank You Roger!

THE AROUND WAY APP- The App that locates Black Businesses!! by Roger Maloney

Screenshot 1Screenshot 4

Around the Way App
http://aroundthewayapp.com

Around the Way is an easy to use application that helps you find the nearest Black-owned businesses.The application uses the built-in GPS to find your location and plots the Black-owned businesses on the map around you.

Question- Is it hard to find black owned businesses in your city and what methods do you use to find them?