New Channel Review with Roger Maloney

For all you basket ball fans this check this video on the JRSPORT BREIF channel has he counts down the Top 6 Betrayers and Disloyal Athletes in Sports! email me your list at tribl1125@gmail.com.

Roger Maloney

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New Channel Review with Roger Maloney

Consumer Mojo is a hot new channel created by Barbara Nevins Taylor and she is an TV investigative reporter veteran that gets to the bottom of a story and tell it right. She is a winner of 22 Emmy Awards and over 50 journalism awards and honors. Consumer Mojo give viewers the right kind of information they can use to protect them from making mistakes. I love it and so will you.
Roger Maloney

Reaching the Urban Market Place in the Digital Age!! – Roger Maloney

In today’s competitive media market place various companies are trying to reach the urban market place and since the rise of new television networks such as Bounce TV, Magic Johnson Channel Aspire, And Sean Combs New Channel Revolt all reaching out to the same audience it is going to very competitive to keep those eyeballs.

So based on the rise of these new channels here are some ways I think these networks can reach the urban market based on research from the Google Think Tank.

1. African Americans are ahead of the digital curve, utilizing video, mobile, and other platforms to interact online. Africans Americans value both traditional and digital sources for learning about products and services. 80% use television, 60% friends and colleagues, 61% in store displays, 49% newspapers, 49% flyers and circulars, 29% books, 21% experts. 84 % use search, 62% use social media and 69% percent use email as there source for information and brands.

2. Digital technologies provide an important “microphone” to African-American consumers, who are significantly more likely to use Twitter and to recommend online brands and products to acquaintances. 59% like a brand, company or a service and 46% of African Americans recommended a brand, product or service, as an action from search.

3. African Americans are avid searchers, more likely to use search daily, and to click through on search ads. This audience is nearly 50% more likely than others to begin their “path to purchase” with search.

African-American consumers are substantially more responsive than the general population to digital video ads and smart phone ads- 45 % African Americans gravitate towards the Internet early in their shopping and information gathering process while, the general population is more inclined to spread their use throughout the cycle. African Americans also have a much longer path to purchase when it comes to technology.

5. African Americans are more receptive to digital marketing- In general African Americans are more concerned that ads – whatever their platform or content are relevant to them. African Americans place more emphasis on an ad’s personal context relevance [humor content and variety] than simple ethnic acknowledgment. A very important piece of this research, African Americans are seeking ad content that is truly relevant.

These five points should be a help bring success to these new cable TV channels because we want more channels to be successfully in the digital age because today’s viewers want to be engaged.

Roger Maloney is the VP of Vanguarde Consulting Group and company that prepare small business for the digital age. Roger can be reached at rogermaloney@hotmail.com.

Global Head of Social Media Rob Harles helping Bloomberg LP move forward in Social Media – Roger Maloney

Rob Harles is the Global Head of Bloomberg LP and I had the pleasure interviewing him about how Bloomberg LP uses social media to expand its various brands and keep customers.

As  the global head of social media it is his mission to drive social media adoption and innovation at Bloomberg globally, build their audiences and communities across all social platforms and channels, developing engaging content and experiences and measuring and driving social ROI across the company. He also creates global business strategy, mergers and acquisitions, digital marketing, CRM, Social media, Social commerce, ecommerce, mobile commerce Product innovation, quantitative and qualitative analytics.

The Bloomberg company connects influential decision makers to a dynamic network of information, people and ideas. Their strength is quickly and accurately delivering data, news and analytics through innovative technology – is at the core of everything we do. With over 15,000 employees in 192 locations, we deliver business and financial information, news and insight around the world.

How did you get your start as the head of social media for Bloomberg?

I was head of social media for Sears Holdings for a number of years and I had built up a very strong following from my previous career. Many of my peers and various people knew me and knew what I could do. Bloomberg was looking for someone to help build their social program both from a strategic and operational perspective. I was asked to develop an outline and job description for my role…the rest was as they say history.

What is the biggest challenge facing your industry today?

The biggest challenge facing my industry is finding the “signal” in all the noise (useful information or interactions). Companies continue to struggle to create value from social media. They tend to think in terms of the channel rather than customer. Instead they should be asking “how do I drive value for my audience…how do I build meaningful relationships via these tools, and how do I use them to differentiate the service or product I offer?” The same principles that govern business should and do apply to social media.

How hard was it to get Bloomberg to use social media?

In any company it is essential to get top down as well as bottom up support for programs such as these. This was similar to when the web was in its infancy (or email for that matter). In the end, you need people in senior roles to say “this is important” I was lucky to have that at Bloomberg.

What’s your goal in using social media for all the brands that Bloomberg has?

The overall goal is to make sure that social media is part of the way we do business, whether we are building awareness and growing our audiences or solving problems and addressing customer concerns. Social media helps us build relationships with our customers and prospects. Done well, those relationships can become extremely valuable in terms of what they can deliver for customer loyalty and innovation.

What advice do you have to give small business that want to use social media to promote their business?

Before you start, make sure you understand your business goals and target audience. Then ask yourself why would having a social media presence help you achieve those goals…why would a customer or prospect want to connect with you…what is in it for them? Then remember if you start a social media channel, it’s a long-term commitment (it’s like a puppy, you need to take care of it).

What do you think is the future of social media at Bloomberg?

I think social media will increasingly impact the way companies do business by enabling them to build digital relationships. I also believe that the data being generated by social media will eventually have tremendous value to companies as they seek to understand their customer’s needs and interests and develop relevant and differentiated products and services. Social Media defined simply “The goal of social media is to create customers who in turn create customers.”

Roger Maloney is the VP of Vanguarde Consulting Group and company that prepare small business for the digital age. Roger can be reached at rogermaloney@hotmail.com.

Live at the Hulu Upfront 2012 – Roger Maloney

On April 19th 2012 is the Hulu Upfront 2012 in New York City. Hulu was founded in March 2007. Hulu is operated independently by a dedicated management team of NBC Universal , News Corporation, The Walt Disney Company , Providence Equity Partners and the Hulu Team. The goal of the digital New Fronts is to give brands the opportunity to see the potential to invest in online video content just like their broadcast TV and Cable counterparts. Hulu in my opinion shows that there is a growing shift in the way passionate viewers of content can now get that content via online and Hulu is here to be a leader in the digital video revolution.

Here is an overview of what they presented:

HULU UPFRONTS OVERVIEW

Overall 5 jacks

New York City – April 19, 2012

HULU STATS-AT-A-GLANCE

· Revenue: $420 million in 2011

· Subscribers: Hulu Plus, our US subscription service, exceeded more than 2 million paid subscribers in Q1 of this year; Hulu Plus has achieved 2 million paying subscribers faster than any video subscription service – online or offline – in US history.

· Content Partners: There are more than 360 content partners on Hulu and Hulu Plus. Hulu Plus is the only online video subscription service that offers current season content from 5 of the 6 largest U.S. broadcast networks, including The CW and Univision.

· Content library: We are continually adding to the content available on Hulu and Hulu Plus. As of March 2012, we have:

o Approximately 40,000 hours of content on Hulu and Hulu Plus (and growing)

o More than 50,000 full TV episodes on Hulu and Hulu Plus

o Nearly 1,900 TV series on Hulu and Hulu Plus

· Advertisers: Hulu continues to lead the online video advertising market, with the largest market share of a rapidly expanding market. We have now served over 1,000 brand advertisers in our company’s history.

From comScore February 2012:

· Hulu is ranked #1 in video ads delivered per month

· Excluding ad networks, Hulu is ranked #9 in unique viewers for total videos

· Hulu is ranked #2 in content streams

· Hulu is ranked #2 in total content video minutes and #3 in minutes-per-viewer

Stats mentioned in Hulu Upfront presentation:

· In February of this year, Americans watched 2.5 billion videos on Hulu, which is about 1,000 videos a second.

· Hulu is the largest video advertising service in the US with the most video ads online, far ahead of our competitors. Hulu represents not only 20% of the overall online video marketplace, but more importantly, 40% of the premium video marketplace.

· Hulu Latino that already has dozen content partners and is growing fast on Hulu, and many of those Spanish language shows consistently beat their English-language competitors in ratings.

Talent in attendance at Hulu Upfront

· Megan Hilty, SMASH

· Morgan Spurlock and Mario Batali, A Day In The Life

· Speed Levitch, Up To Speed

· Seth Meyers and Michael Shoemaker, The Awesomes

· JD Walsh (creator, executive producer) and Jay Hayden (series lead), Battleground

· Adrian Grenier, Don’t Quit Your Daydream

· Michael “Dooma” Wendschuh, FLOW

· Mayer Hawthorne, Live From The Artist’s Den (live performance)

HULU ORIGINAL SERIES

Battleground

Head campaign strategist Chris “Tak” Davis and his staff strive to win a Senate seat for their underdog candidate in Wisconsin.

· CREDITS: Marc Webb (THE AMAZING SPIDERMAN, 500 DAYS OF SUMMER), J.D. Walsh (TWO AND A HALF MEN, THE LEAGUE), Hagai Shaham (THE DETAILS, MEAN CREEK), Jay Hayden, Teri Reeves, Ben Samuel, Jack De Sena, Alison Haislip, Lindsey Pearce, Jordan T. Maxwell

· Audience demographic: Males/Females 18-34

· Launched on Hulu and Hulu Plus February 2012

A Day in The Life

Documentary series executive produced by Morgan Spurlock that chronicles a complete day in the life of fascinating humans. During the course of each show, with his trademark wit and humor, Morgan Spurlock gives us insights into his subjects’ lives on a day that may be ordinary to them but will feel extraordinary to us.

· CREDITS: Oscar-nominated director Morgan Spurlock (SUPER SIZE ME, 30 DAYS, GREATEST MOVIE EVER SOLD, WHERE IN THE WORLD IS OSAMA BIN LADEN, COMIC-CON EPISODE IV: A FAN’S HOPE)

· Audience demographic: Males/Females 18-34

· Season 1 launched on Hulu and Hulu Plus March 2011; Season 2 Launched March 2012

Up To Speed

“UP TO SPEED” follows tour guide, historian, and flâneur Timothy “Speed” Levitch as he visits the monumentally ignored monuments of America’s cities, from the shoe gardens in San Francisco’s Alamo Square to the luckiest subway grate in New York City.

· CREDITS: Richard Linklater (SLACKER, DAZED AND CONFUSED, SCHOOL OF ROCK, BEFORE SUNSET, BERNIE), Timothy “Speed” Levitch (THE CRUISE)

· Audience demographic: Males/Females 18-49

· Coming to Hulu: Summer 2012

We Got Next

Four unlikely friends butt heads on the pick-up basketball court and on the sidelines of everyday life.

· CREDITS: Kenya Barris (THE GAME, ARE WE THERE YET?, AMERICA’S NEXT TOP MODEL), Hale Rothstein (THE GAME, EVERYBODY HATES CHRIS), Danny Leiner (THE OFFICE, MODERN FAMILY, ARRESTED DEVELOPMENT, FREAKS AND GEEKS, HAROLD & KUMAR GO TO WHITE CASTLE, DUDE WHERE’S MY CAR?)

· Audience demographic: Males 18-49

· Coming to Hulu: 2012

 

The Awesomes

An unassuming superhero and his cohorts battle diabolical villains, the ever-present paparazzi, and a less-than-ideal reputation as second-class crime fighters.

· CREDITS: Seth Meyers (SATURDAY NIGHT LIVE), Michael Shoemaker (SATURDAY NIGHT LIVE, LATE NIGHT WITH JIMMY FALLON) and animation studio Bento Box (BOB’S BURGERS, ALLEN GREGORY).

· Audience demographic: Males 18-49

· Coming to Hulu: 2013

HULU EXCLUSIVES

In development. Available for sponsor support.

Don’t Quit Your Daydream

A cast of famous musicians travel across America in search of could-have-been musical artists to collaborate on a new song giving them a second-chance at stardom. Based on an award-winning documentary by Adrian Grenier and John Loar.

· CREDITS: Adrian Grenier; Produced by Virgin

· Audience: Males/Females 18-34

Flow

When Ed Dante, a hard-working kid from the wrong side of the tracks is framed for a crime he didn’t commit, he begins an epic quest to deliver true justice. To achieve his goal, he must discover the mysteries of an ancient art, uncover hidden worlds and become a hero to a generation.

· CREDITS: Michael “Dooma” Wendschuh (show creator, co-founder and president of sekretagent studios: ASSASSIN’S CREED II (2009), ARMY OF TWO (2008), ASSASSIN’S CREED (2007); David Belle (Founder of Parkour);Produced by Agility Studios (producers of The LXD) and the Shine Group (WHO KNEW? IT’S EVERYBODY’S BUSINESS, APPETITE FOR LIFE)

· Audience: Males/Females 18-34

Live at the VEVO NewFront 2012 – Roger Maloney

 had the pleasure of going to the VEVO NewFront and in my opinion Vevo’s presentation was the best for a company that this is their first Newfronts. All the presentations were insightful and innovative. It started by the President Rio Caraeff setting the tone of the morning by talking about how he was introduced to music and closing out his talk with a picture of himself getting a haircut while Olivia Newton John reads him a story as a baby.

David Kohl the EVP, Sales and Customer Operations talked about VEVO as a brand that is the only choice to reach adults 18-34 online and with their music content with powerful images of the vevoimpact of VEVO on the screen showing the channel marketing power.

Michael Cerda the EVP of Product was so excellent as he explained the new VEVO platform and how customers and users of VEVO can easily use the new platform and how it connects to all social media platforms.

In my opinion VEVO presentation was the best because they closed the presentation with a live performance by Grammy Award winning artist John Legend.

As part of the event (Digital Content NewFronts@VEVO), key industry leaders – like L.A. Reid (chairman & CEO of Epic), Frank Cooper (CMO, PepsiCo), Tim Spengler (Global CEO, MAGNAGLOBAL), and Rio Caraeff (VEVO CEO) – took the stage to discuss various topics related to the unique power of today’s music video and how brands can engage with global audiences. VEVO also released new performance metrics

Here is a rundown about VEVO Programming:

VEVO – which now gets 250M unique visitors globally every month – today unveiled six new music-centered program series that will air on the platform and that will also be available to watch on demand. As part of the “Upfronts” event for the media and advertising community, VEVO announced the new shows which will appear over 2012. Each series (see below for a recap of each new series) will give viewers exclusive access to their favorite artists but with a new focus on telling stories from the fans’ perspective.

Busk or Bust (co-produced by VEVO and Shine America, formerly Reveille) – VEVO’s first reality competition show where contestants must literally sing for their supper. Shine America is known for popular and award-winning original hit series including The Biggest LoserTabatha Takes OverShear Genius and The Buried Life as well as long-running scripted hits The Office, Ugly Betty and The Tudors among others.

Cover Stories (co-produced by VEVO and Amos Content Group) – A comedic take on the not-so-true stories behind some of our favorite album covers.

Hear Me Out (co-produced by VEVO and Principato-Young Entertainment) – A dating show where the potential of love is based solely on the participants’ musical choices. Principato-Young is the premiere production company for cutting edge comedic talent including Jim Carrey and Ed Helms.

Sound + City (co-produced by VEVO and Show Cobra) – Uncovers the people, places and things that are currently influencing the music of a particular city. From the shoe store where the hottest mix tapes are exchanged to the restaurant everyone goes to before a concert, Sound + City explores the backdrop of the music we love and gives viewers tips on how to travel like an artist. The first six episodes explore Nashville, Miami, Brooklyn, San Francisco, Portland and Atlanta.

Strange Island (co-produced by VEVO, WEIRD LOGIC, Hello! And Company) – Flight of the Conchords meetsGlee, living somewhere between Gilligan’s Island and Fantasy Island in a new scripted musical comedy series with four aspiring stars looking for a shortcut to fame. Co-producer Weird Logic’s Scott Schultz is one of the creators of Yo Gabba Gabba.

You Play Like A Girl (co-produced by VEVO and Mike Welch) – Combines aspiration and inspiration of real-life young girls who are pursuing music as a career. Hosted by Sam Maloney, former drummer for Hole and Motley Crue among others, this series will find girls across the country who have the talent to make it big while giving them the push they need to help make their dreams a reality.

Roger Maloney is the VP of Vanguarde Consulting Group and company that prepare small business for the digital age. Roger can be reached at rogermaloney@hotmail.com.